Small businesses are getting more done with ChatGPT
Across industries like farming, fabrication, and food, people are using ChatGPT to do what was once out of reach faster, with less friction, and more confidence.
A seed farm in South Carolina
Farming today means juggling weather shifts, equipment upkeep, labor planning, and tight timelines–with decisions that can’t wait.
Rachael Sharp is preparing to take over Sharp & Sharp Certified Seed, her family’s farm in Allendale, South Carolina. Along with the land, she’s inheriting decades of hard-earned knowledge, including her father’s handwritten crop ledger, kept since 1971: “It’s so much data, it almost scares you away.” Rather than letting that history stay locked in notebooks, Rachael decided to turn it into something she could use day to day, digitizing it and making it searchable with ChatGPT.
“Every single crop we’ve ever planted is now accessible,” she explains. What used to live in memory or on paper is now something she can reference instantly—past planting dates, yields, and practices, all in one place. It’s less about preserving records for their own sake than about continuity: carrying a lifetime of experience forward as she steps into a new role.

Rachael and Don Sharp using ChatGPT to troubleshoot a combine.

Don Sharp was skeptical of AI until his daughter Rachael began using ChatGPT to help out on the farm.
“Before, I would wonder, where can I get this, who can help me with that. And now it’s like, okay, I can do this.”
What used to take phone calls, guesswork, or delaying the job, now gets resolved in real time with a simple question.
Day to day, ChatGPT has become part of the farm’s workflow. Riding a combine or walking the fields, Rachael uses voice mode to log loads, check details, and keep moving. When soybeans looked stressed, she snapped a photo and asked ChatGPT what was wrong. When her father needed to double-check a tractor part mid-repair, she confirmed it on the spot. Tasks that once required stopping, remembering, or circling back now happen as the work unfolds.
With less time spent tracking information, Rachael can focus on decisions that actually move the farm forward. The experience and judgment were always there; what has changed is how quickly she can act on them. The Sharp family has seen the number of certified seed farms in South Carolina plunge from over 200 to just seven in recent years. In that kind of landscape, being able to act with confidence, grounded in decades of firsthand knowledge, is how you keep building forward.

Sharp & Sharp Certified Seed, run by a multigenerational family, is located in Allendale, SC.

Rachael Sharp uses voice mode to log loads, check details, and keep the farm moving.
Logging field work
Breaking down bills
Mapping inventory
A tamale shop in California
Learning how to grow while keeping a family business true to itself.
The Original Tamale Co. began in a garage in California. The first generation made tamales by hand, selling them out of the trunks of their cars; the second generation turned the business into a factory. Today, the third generation are finding ways to modernize the business—deliberately and on their own terms.
Christian Ortega grew up inside the company and now helps with marketing and operations. Farmers markets are a major part of the business, but with dozens happening across Los Angeles and hundreds across California, customers often struggled to find where they’d be on any given day. Christian decided he wanted to build a searchable farmers market tracker for the website, though he had never written a line of code. With ChatGPT, he built and launched it the same afternoon, making it easier for customers to find them, and easier for the family to keep up.
“I had the idea, made it that same afternoon, and put it on the website. I didn’t need to wait on anyone. I could just do it.”

The Original Tamale Co. storefront in Pacoima, CA.

Using ChatGPT, Christian Ortega creates viral content for the company’s social media account.
Finding confidence in your voice
For Xochitl Ortega, who runs the business alongside her siblings, the work has always been deeply personal. The business is built on family, responsibility, and showing up — often before sunrise, often under pressure. English is her second language, and for years that added a layer of pressure to moments that already mattered: addressing employees, handling sensitive situations, or representing the company publicly. “Sometimes you know exactly what you want to say,” she explains, “but you can’t find the right words in English. You’re worried it’ll come out the wrong way.”
She uses ChatGPT to shape what she wants to say before she says it. Often starting in Spanish, she works through tone and clarity until it feels right — not just translated, but expressed the way she intends. The result isn’t polish for its own sake; it’s confidence. “I feel like I just went to university,” Xochitl says. “Like I went to a seminar, and now I can speak.” Conversations that once took days of second-guessing now happen in the moment.
What changed wasn’t how Xochitl leads, but how quickly she can act on what she already knows. In a business built on family and responsibility, the ability to respond clearly and without hesitation has made growth feel possible.
“I feel like I just went to university. Like I went to a seminar, and now I can speak to anyone; from the person who cleans, to the CEO of a company. I’m confident.”

Inside the family-run factory, where the famous tamales are made.
Without any previous coding experience, Christian Ortega used ChatGPT to create a farmers market tracker.
Coding a market tracker
Writing a formal letter
Fixing equipment
A salvage yard in Nevada
To keep an 86-year-old salvage yard running, you have to solve problems as fast as they show up.
Salvage yards are unpredictable by nature. Loads arrive mislabeled. Machines break mid-shift. Customers ask technical questions across industries. For Richard Lane, a manager at Reno Salvage, the job is less about long-term planning and more about constant decision-making in real time.
Richard uses ChatGPT as a practical tool to unblock work as it happens. When a plasma cutting table malfunctioned, instead of pausing operations for days until he could get the right technician to come out, he described the issue to ChatGPT and got a quick troubleshooting step that solved the problem. When the yard needed to create a comprehensive part-numbering system of over 1,000 products–something that the yard had repeatedly put off, as it would take weeks–he used ChatGPT to organize it in a single afternoon. Now, his employees can work smoother, faster, and safer.

Instead of pausing operations to wait for technicians, the metal yard began to use ChatGPT for troubleshooting their equipment.

Richard Lane, manager at Reno Salvage, uses ChatGPT to make business decisions in real time.
Solving problems without stopping the work
Customers regularly walk in with niche or technical requests, demanding knowledge beyond what one person can reasonably hold. This is where Richard uses ChatGPT to look up specifications, materials, or calculations on the spot, turning what used to be long follow-ups into immediate answers—and keeps the work moving.
For Richard, the value isn’t speed for its own sake. In a business built on momentum and safety, faster answers mean smoother days, especially when, on most days, “downtime is not an option.” Fewer bottlenecks mean fewer stalled days, safer workflows, and more time spent guiding the people who keep the yard running. ChatGPT doesn’t just change how he works; it helps him keep things moving in a place where standing still isn’t an option.
“I don’t necessarily see AI as the answer to all the questions. It’s more like a partner helping you find answers in yourself.”

With the added inventory system, employees can work smoother, faster, and more safely.

ChatGPT became a way to extend Richard’s knowledge to younger employees.







